In the wake of Michael Jordan's era, a new generation of athletes emerged, born after the legend's time on the court. However, in its vital city of Chicago, the brand was grappling with a dip in market share.
The Jordan Brand isn't just a shoe; it's a pinnacle of technological advancement in the world of basketball footwear, offering discernible benefits from the very first step.
We embarked on a year-long journey, crafting immersive programs focused on giving Chicago's premier basketball players an opportunity to experience the unparalleled technology of Jordan shoes. This went hand in hand with access to top-tier coaching, fostering not just style, but substance on the court. These meticulously designed touchpoints during both the high school basketball season and summer resulted in an unprecedented milestone - breaking Nike records for the number of shoe trials in a single campaign.
We didn't just create experiences; we orchestrated moments worth sharing. At every level, from aspiring influencers to seasoned veterans, we wove a tapestry of Instagramable memories, each one narrating the legacy of the Jordan Brand.
Unleashing Exclusive Experiences
