In the competitive landscape of consumer and B2B markets, leveraging CenturyLink's NFL partnerships presented a unique challenge - to capture the attention and interest of a diverse audience across high-priority markets. Recognizing the fervor of sports fans, we unearthed a powerful insight: fans are willing to go to great lengths for exclusive access to their beloved teams and players.
We conceived and brought to life the CenturyLink Boostbox - a meticulously curated package housing once-in-a-lifetime experiences available exclusively through CenturyLink's collaborations with their partnered teams. By amplifying our message through paid digital promotion, featuring over a hundred specially produced pieces of content, and hyper-targeted social media campaigns tailored to specific consumer demographics and zip codes, we ignited a bi-weekly frenzy among fans, vying for their chance to secure a coveted Boostbox.
Our approach yielded impressive results. Across Facebook, Instagram, and Twitter, we achieved a Click-Through Rate (CTR) of 1.88%, demonstrating the campaign's resonance with our target audience. Even more remarkably, our Cost Per Lead Converted (CPLC) stood at an efficient $0.77, showcasing the campaign's cost-effectiveness in generating valuable leads.
Over two seasons of dedicated execution, the campaign garnered an astounding 160,000+ entries. This rich pool of engagement was seamlessly converted into leads through strategic CRM communication. This personalized outreach not only reinforced the connection between CenturyLink and its audience but also paved the way for an impressive 4% sales conversion rate.
Turning FOMO into Unforgettable Memories
