In an era where live experiences are paramount, StubHub, a powerhouse in the secondary ticket brokerage market, faced a unique challenge - how to entice millennials to make their app their go-to source for local events and exclusive content. While StubHub dominated the market, it needed to bridge the gap with the younger demographic who craved more than just a ticket.
Delving into the behaviors of millennials, we unearthed a striking revelation - their unparalleled affinity for social engagement and immersive content when they felt they were missing out on exclusive experiences.
By strategically aligning with various festivals, we birthed the #NoMoFoMo platform and activation space - a meticulously curated stage featuring over 40 musicians in unorthodox sets, crafting moments that only StubHub could deliver to music aficionados. Picture a 70’s Disco DJ Set with Hot Chip, a soul-stirring solo-acoustic performance by Shakey Graves, and a breathtaking collaboration between The Family Crest and Oakland Spirit Children’s Orchestra. In between acts, attendees immersed themselves in the StubHub app, and the chance to win exclusive gear designed by local artists further fueled the excitement.
Every performance and backstage interview was meticulously captured and exclusively shared on the StubHub app, solidifying its position as the epicenter of extraordinary musical encounters.
Creating Moments That Resonate
